If You Don’t Like The Road You’re Walking, Start Paving Another One”.

by Tara Fitness
Lead Generation

OR ‘Do lead generation YOUR way’.

What if sending cold emails for lead generation makes you so anxious you feel like you’re about to step into the octagon with Conor McGregor?

What if you’d prefer to call your great aunt Magda than make a single sales call?

Here’s the truth:

“If you don’t like the road you’re walking, start paving another one”.


– Dolly Parton.

You don’t have to walk someone else’s road. Just because one lead generation strategy worked for the guru you’re following doesn’t mean it’ll work for you. Maybe they’re more confident than Justin Bieber at a music festival on the phone… so, of course, they’re going to love sales calls. Perhaps they’ve been sending sales emails since they were knee-high to a grasshopper and they can write ‘em in their sleep… so they’re going to write every damn time.

You are the owner of your business, and it’s up to you to choose the promotion methods that work for you.

One of the best ways to do that is to identify your high-ROI tasks and complete them daily. Then in 8-12 weeks, review your tasks, stick with what’s working and switch out what isn’t.

I’ve been doing this religiously for the last 6-months now, and it’s resulted in less overwhelm, less work on my plate and most importantly, the 4 highest profit months I’ve ever had in business.

But how do you identify your high-ROI tasks?


Download the FREE ‘Stress-Free Success Toolkit’. In worksheet 3, you’ll work through a short exercise to identify which road you’d like to be walking, so you can start paving your own way.

Enter your details below to get your copy sent straight to your inbox.

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